Crazy About Collectibles
The Fanattik logo utilises the bold and brash sans serif font Din to grab your attention the minute you lay eyes on it. The letters are arranged erratically at different sizes to give the feeling of impulsive craziness. The Fanattik brain avatar represents those uncontrollable urges every Fanattik gets when it comes to the franchises they love. It communicates that overwhelming excitement when they get their hands on their beloved collectibles and that insane sense of satisfaction that only a true nerd would understand.