Upfront and Truthful
Mike needed his brand to reflect his quirky character and his unique sense of humour, so we used this as the starting point to develop a truly unique brand.
Upfront and truthful the Mike Emmett brand has a different honest opinion with an outrageous and authentic sense of humour. He is a friendly, quirky, authentic and creative Northern British chap who finds humour in things that other people don’t. The logo is the visual cornerstone of the branding. While some logos are complex, fussy and elaborate here we've created a memorable one that is simplistic. Instead of relying on detailed graphics and icons, this minimal logo relies on creative type and clever negative space to tell the story.