Aurora is a natural, electrical phenomenon. In Roman it means the Goddess of the Dawn and in Greek means the North Wind, all heavily pointing towards the elements and nature.
Move past the superficial and spiritual feel of the name and you start to gain a bigger understanding of Aurora. Their trade to them is an exact science. Just as the North and South poles are linked to the earth, they connect with their clients on a different level and begin to truly understand their wants and needs.
It’s this deeper level of connection that allows them to produce the perfect piece of artwork for every customer that is full of meaning and reflective of them, rather than just picking a number from the board.