Strength to Believe
Onnor is operating with integrity, loyalty and respect. It’s having the discipline to choose the right decision not just for yourself, but for the greater good. It’s doing what is morally right. But most importantly, It’s about having the courage and the strength to stand up for what you believe in, even if you stand alone.
The intersecting N’s of the Onnor logo act as the avatar for the brand. The avatar has a very traditional Japanese feel about it, with the smooth lower underside curves replicating the fluid cutting edge of a blade. This smooth sharp feel is accentuated by the way the Ns slice through each other. These disciplined smooth cuts are reflective of a skilled swordsman's strokes, carving out our path forward and cutting down our enemies. Each vertical bar of the avatar represents one of the brand's core values and how they all intersect to become the code of Onnor.
Onnor's ethos is simple, they would rather die on their feet than live on their knees.
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