We were asked to take over the Hale brand and realign it to make it bigger, better and tastier than ever before, our response..."HALE yeah, let's do this”. Our task was made a little easier as the country club looked phenomenal. But what’s the point in looking great if your weights have more personality than you do? Redefining the brand and injecting a load of personality, we opened the doors to hundreds of new members to experience the innovative classes, stimulating spaces and motivational people. A hidden oasis in the rolling hills of the Cheshire countryside.