Concept pools came to us originally for a new website in an attempt to grow their business and become the big fish of their pond. What was letting them down was the fact that they didn’t actually have a brand at all and they were just treading water. Like many people they knew where they wanted to be but getting there is a different story all together. Upon first glance at the logo you can see the shark made up from the elements, the king of the sea, the apex of its ecosystem. Look closer and the logos other elements begin to unravel before your very eyes. You begin to see the Shark is made up of these two components, and under closer inspection these appear as the C and P of Concept Pools. Scratch one layer deeper and you see the circular edge of your brand new pool and the ladders inviting you in for a revitalising dip.
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