Quantity Vs Quality: How Do You Create Quality Content?

17 Feb

What Is Quantity Vs Quality In Marketing?

Quantity vs quality content marketing is the choice between producing a large volume of content or focusing on creating fewer, higher-quality pieces. Just remember that quality content doesn't mean you need the most expensive camera or brightest ring light; we're talking about creating valuable posts that speak to your following and bring them real value. The key to good marketing is knowing that quality vs quantity should apply to all your forms of content marketing, such as social media, blog posts, videos, and email campaigns.

Why Is Quality Over Quantity Important In Social Media?

While quantity may seem appealing initially, flooding users' social media feeds with mediocre content often leads to disinterest and even annoyance. Trust us; we've tried, tested and failed, so we know what we're talking about when it comes to social media.

Focusing on quality strategic content ensures that each interaction resonates deeply with the audience, leaving a lasting impression and building trust in your brand whilst saving you time; this is what will overall improve the performance of your posts.

Why Is Quality Of Content Important?

Providing quality strategic content enables you to connect with your audience, which, as a marketer, we know is essential for maintaining their engagement over time. High-quality content marketing captivates attention, resonates with your audience's interests, and delivers genuine value. What's not to like?

How Can I Create Quality Content?

Ensure every piece of content is being posted for a reason, whether that's to teach your audience something new, uplift them, share the latest news or trends, or even make them laugh. We make sure all our content fits within these reasons, leading us to create high-quality in line with the three pillars of content for a varied approach.

What are the three pillars of content?

The three pillars of content strategy are to educate, inspire and entertain. Most businesses fall into the trap of posting lots of promotional content, but these are the three main methods to approaching your content strategy to connect with your audience on a deeper level:

Educate: Empower your audience with knowledge to let them see you as a reliable source of information. Teach them about your products and services to foster trust and credibility.
Inspire: Sharing motivational or uplifting content helps to build a loyal following for your brand. You can establish a genuine connection with viewers and create an emotional bond.
Entertain: Capture your audience's attention and spark their interest to leave a lasting impression. Injecting personality into your marketing content will make it more memorable.

Quality Vs Quantity: Which Is Better?

Overall, prioritising quality over quantity will give you the best results. However, if you can produce quality content in large quantities, you have the potential to reach a larger audience and allow more people to see your brand's content.

But for those who don't have this much time, putting a focus on producing quality content means you can allocate your time, energy, and resources more effectively.

However you do your content, we know with our advice you'll smash it; sometimes, it's just about understanding the rules and knowing when to break them. We might not post every day, our video quality ranges, and our content doesn't always agree with everyone, and that's okay! Just show up, be authentic and do your part in true Tim Marner style. PEACE ✌🏻