Stop Niching Down. You’re Not a Product, You’re a Person

Everyone keeps shouting “niche down.”
Find your lane. Stick to it. Stay focused.

But everyone’s already in the bloody lane, love. And it’s a traffic jam of people driving the same recycled content in the same direction. Every post looks the same. Every voice sounds the same.

People have niched down so hard, they’ve buried their own voice. Crashed and burned their personality trying to fit inside a marketing box. You’re not supposed to fit in the box. You’re supposed to build your own one.

Your story, your shit, your weird. That’s your niche. That’s the stuff no one can copy.

Yeah, the internet’s crowded. But there’s only one thing it can’t overcrowd. You.

Because there’s only one of you.

So stop trying to sound like them. Stop driving in the same lane as everyone else. Be the niche. Be the reason someone stops scrolling and says, “Finally. Something real.”