Christian Emory

Arts & Fashion

1 Jan

Mens Luxury Fashion Brand

Selecting two strong, traditionally English names for the brand name immediately imparts notions of legacy and rich heritage to the Christian Emory brand. They bring a timeless feel to the brand, generating trust and instilling confidence in customers. Paired with the carefully crafted dragon that is geometrically perfect, the brand's font Athelas is a modern-styled sans serif font that brings a high-end, premium finish to the logo.

Drawing inspiration from ancient mythology, the ouroboros symbol represents the infinite cycle of nature’s endless creation and destruction, life and death; simply put, it is a symbol of life. The brand’s visual identity centres around the unique Christian Emory modern-day take on the classic ouroboros symbol, one which is designed to inspire everyone who interacts with the brand to leave a positive mark on the world around them with the life they have.