Goodwin Smith
High-quality men's and women’s shoes. Bucking Good Shoes.
Goodwin Smith targets the confident and self-assured socialites, the unconventional and hedonistic amongst us who love nothing more than throwing social gatherings and parties to remember, which often turn a little crazy, but are always memorable. Naturally engaging and subtly intriguing, they thrive within social spaces and are definitely used to being centre of attention.
The linchpin of the Goodwin Smith visual identity is most definitely the iconic buck brand mark. A symbol of self-reliance and protection, the Goodwin buck embodies everything that the brand is about to connect with its audience. Leader of its ever-changing world, the buck is strong and sure by nature, with its towering rack of antlers leveraging authenticity, integrity and support for those around them.
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