Pinterest Partners with Amazon to Grow User Engagement

11 Jun

Here are the key facts:

While Instagram, Facebook, and LinkedIn excel at connecting people, keeping them informed, and building brand presence, there's a distinct social platform that deserves serious attention for your business.

Enter Pinterest, a dynamic platform that functions akin to a search engine, attracting potential customers who actively seek out new products and services. So much so, that online shopping giants Amazon have seen huge potential in the platform despite its many established years to date and formed a partnership with Pinterest for further mutual gain for both parties.

So what exactly does that mean for you? Well, it opens up the opportunity to showcase ads that provide a richer shopping experience for users, enabling them to seamlessly navigate Pinterest as they usually would whilst granting you the opportunity to advertise your business's services and offerings.

The figures are already demonstrating that Pinterest users have a remarkable tendency to spend double the amount on shopping compared to non-Pinterest users. This comes as no surprise, given the platform's user-friendly ad system that makes the transition from Pinterests ad to Amazon conversion a breeze.

Ever since the collaboration began in April, numerous brands and their products have flocked to Pinterest, ensuring a streamlined purchasing experience for users who are eager to buy on Amazon. Considering that more than 463 million individuals visit Pinterest each month, the potential exposure for your brand is enormous. Moreover, with the elimination of unnecessary steps, the buyer's journey becomes much smoother from start to finish.

The decision rests solely with you and your bRAND

As the platform grows and attracts a vast user base, embracing Pinterest can potentially unlock new avenues for brand exposure, customer engagement, and increased sales.

By tapping into the power of Pinterest, your business can position itself at the forefront of this dynamic platform, connecting with a diverse audience actively seeking inspiration, products, and services.

Now is the time to seize the moment and leverage Pinterest's growth to propel your business forward. With Pinterest's continued expansion, the question arises: Will your business capitalise on this promising opportunity?