What is the meaning behind the Adidas logo?

The Adidas logo represents athleticism, movement, simplicity, inclusivity, and style. It embodies the brand's commitment to sports, performance, and the notion that sport is for everyone, while also transcending its original purpose and becoming an influential symbol in fashion and popular culture.

The logo's ubiquity in various collaborations and partnerships with designers, artists, and celebrities has further solidified its status as a fashion statement. It represents a fusion of sports, style, and self-expression, appealing to a wide range of audiences beyond the traditional athletic sphere.