Freaze
Making the world a happier, more joy-filled place, one freeze-dried sweet at a time. Go big, go bold, go bonkers!
The Freaze logo perfectly embodies the brand visually; big, bold and fun, whilst communicating the unique process of freeze-drying sweets. Taking our brand font, Rubik, we’ve expanded and transformed each letter to replicate our product. This visual and design choice perfectly aligns with our brand ethos: taking the ordinary and making it extraordinary.
Whilst each letter stands solid and strong by itself, the logo as a whole has been crafted to sit together effortlessly, just like how our freeze-dried goodies sit tantalisingly on top of one another inside our packaging, just waiting to be ravaged by a hungry customer.
In today’s fast-paced world, there’s a growing need for moments of pure, unadulterated joy. People are constantly seeking ways to break free from the mundane and inject a bit of fun into their daily lives. They want excitement, whimsy, and a crunch-tastic burst of bold flavours to brighten up their everyday. And guess what? Freaze can deliver!
Everybody knows that life is a rollercoaster, and Freaze is here to make sure every loop, twist, and turn is filled with laughter, love, and ludicrously delicious freeze-dried sweets. Get ready to go wild, crazy, stupid, and happy with Freaze!
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